Welcome to eBiz Japan

We help companies to expand by selling online in the world’s third largest marketplace.

By acting as a partner for your Japanese ecommerce needs, we both demystify this complex market and make it easier to sell, allowing you to enjoy massive new opportunities for growth.

in numbers...

economy in world by nominal GDP


of Japanese are connected to Internet


market for ecommerce globally


annual growth in online sales


market by share of mobile ecommerce

Why Japanese ecommerce?

Japanese consumers have taken to ecommerce in a big way and today Japan is the world’s fourth largest market for online sales.

May be this shouldn’t be a surprise, after all the Japanese love shopping… they love brands… and they love convenience…

In 2013 Japanese ecommerce grew by 18% and it’s projected to maintain high levels of double digit growth until the end of the decade.

So selling online offers a great way to bring your products to the world’s third largest economy, especially if you are already using ecommerce in other global marketplaces.

The big challenge:
Finding your way around!

Typically the main challenges you’ll face to replicating your exisiting online success in Japan are dealing with the country’s starkly different language, culture and market structure.

Many global brands and products have famously failed to sell lin Japan and how you present your offer is often key.

Channel selection, search optimization, promotional tools and engagement strategies are all very specific to Japan and local considerations impacting commercial success.

This means you’ll need much more support and guidance for doing business in Japan than is typically the case for most other advanced markets.

But this is where eBiz Japan can help you!

Our Services
Market research

Understanding the market and Japanese consumers

Adaptation of offer

Crafting your proposition and how its expressed for the Japanese context


Developing an online presence for your products in Japanese

Online listings

Japanese marketplace selection and optimized listings


Drive traffic from key channels such as portals and affiliate blogs

Search optimization

Both within listing and Japanese keyword optimisation in campaigns

Content flow

Localization of your central flow of new content into Japanese


Drafting and distribution of PR releases

Social media

Setting up social media sites in relevant channels


Local inventory management and fulfilment

Customer support

Local email response and help lines

Legal & fiscal

Representation, local company set-up when necessary and taxes/duties

For amazonjapanlogo support packages, click here.

Our solutions are flexible and tailored to your needs.  This can range from specific ad hoc engagements from the above list through to acting as an ongoing virtual marketing department for your online business in Japan market.

Just let us know what you need and we’ll help you to sell your products successfully in Japan!

About us

eBiz Japan was founded by Andrew Till and Sun Song Kim to specifically address the needs of western companies seeking to grow their business in Japan via the Internet.

Above all, Japanese ecommerce should not be seen as being only a technical challenge. It is also one of understanding Japanese consumers and engaging with them in effective ways. 

Andrew is a British citizen and permanent resident of Japan.  He graduated from Oxford University.

He has over 25 years experience of working in the Japan market with clients including Unilever, P&G, L’Oreal, Adidas, The Gap and Toys R US.

As a senior consultant at a global firm he guided these companies in many aspects of their strategic marketing and was involved is several product launches that took market leadership positions in Japan’s competitive consumer markets.

In 2003 he co-founded Japan Market Intelligence (JMI). JMI grew to become the leading Japan-based provider of solutions to overseas consumer insight agencies before its acquisition by the Japanese Internet group GMO in 2009.

Many of the lessons learned in building successful businesses in Japan have been found to be applicable to the Japanese ecommerce market.

Sun Song hails from Nagoya, Japan and is a graduate of the University of Tokyo.

After working at Kantar Japan (part of WPP) as a consumer insight consultant, she moved into various marketing roles supporting the growth of foreign brands in Japan.

As marketing manager of Obagi, Sun was responsible for the advertising and PR of this US skincare brand in Japan. Obagi saw spectacular growth and was at the forefront of creating a new “cosmeceutical” segment . Online marketing was a key pillar of the brand’s success.

Later Sun became a manager at L’Oreal Japan, working on its iconic L’Oreal Paris brand. Since then Sun has switched focus to Japanese ecommerce, by helping overseas manufacturers to sell their products online in Japan.

Sun is passionate about helping international brands address the unique psychology of Japanese consumers. 

Our team of Japanese consultants is comprised of experienced, bilingual marketers who are based out of the UK and Japan.