NTT DoCoMo and AU to allow payments for via smartphone contracts

May 30th, 2017

Paying for purchases on Amazon Japan is about to get a whole lot easier for smartphone users.


The top mobile carriers in Japan – NTT DoCoMo and AU (KDDI) – have announced their intention to allow payments for goods purchased on to be made via their respective carrier bills.


This will mean that participating shoppers will not need to enter credit card details when making purchases from Amazon Japan using their mobile phones.


Traditionally, the landscape of payments systems used for online purchases in Japan has been complex, often involving cash on delivery, bank transfers and payment at convenience store for the many shoppers who don't have credit cards. 


In 2016, NTT DoCoMo and KDDI accounted for three quarters of all mobile phone subscriptions in Japan, so the potential importance of this move in solidifying Amazon’s already strong position in Ecommerce in Japan is easy to see.


And yet another reason why FBA is a great way sell your products to the huge online shopper population in Japan!