We help companies to expand by selling online in the world’s third largest marketplace.
By acting as a partner for your Japanese ecommerce needs, we both demystify this complex market and make it easier to sell, allowing you to enjoy massive new opportunities for growth.
economy in world by nominal GDP
of Japanese are connected to Internet
market for ecommerce globally
annual growth in online sales
market by share of mobile ecommerce
Typically the main challenges you’ll face to replicating your exisiting online success in Japan are dealing with the country’s starkly different language, culture and market structure.
Many global brands and products have famously failed to sell lin Japan and how you present your offer is often key.
Channel selection, search optimization, promotional tools and engagement strategies are all very specific to Japan and local considerations impacting commercial success.
This means you’ll need much more support and guidance for doing business in Japan than is typically the case for most other advanced markets.
But this is where eBiz Japan can help you!
Andrew is a British citizen and permanent resident of Japan. He graduated from Oxford University.
He has over 25 years experience of working in the Japan market with clients including Unilever, P&G, L’Oreal, Adidas, The Gap and Toys R US.
As a senior consultant at a global firm he guided these companies in many aspects of their strategic marketing and was involved is several product launches that took market leadership positions in Japan’s competitive consumer markets.
In 2003 he co-founded Japan Market Intelligence (JMI). JMI grew to become the leading Japan-based provider of solutions to overseas consumer insight agencies before its acquisition by the Japanese Internet group GMO in 2009.
Many of the lessons learned in building successful businesses in Japan have been found to be applicable to the Japanese ecommerce market.
Sun Song hails from Nagoya, Japan and is a graduate of the University of Tokyo.
After working at Kantar Japan (part of WPP) as a consumer insight consultant, she moved into various marketing roles supporting the growth of foreign brands in Japan.
As marketing manager of Obagi, Sun was responsible for the advertising and PR of this US skincare brand in Japan. Obagi saw spectacular growth and was at the forefront of creating a new “cosmeceutical” segment . Online marketing was a key pillar of the brand’s success.
Later Sun became a manager at L’Oreal Japan, working on its iconic L’Oreal Paris brand. Since then Sun has switched focus to Japanese ecommerce, by helping overseas manufacturers to sell their products online in Japan.
Sun is passionate about helping international brands address the unique psychology of Japanese consumers.