Blog

Amazon.co.jp targets Chinese ecommerce

September 20th, 2016 In recent years Chinese shopper tourism to Japan has exploded. A new word, "bakugai", has even been created to describe the phenomenon .

And now Amazon.co.jp is getting in on the act by targeting the Chinese ecommerce market...
More...

Japan market entry: why ecommerce is a great way in

August 15th, 2016 Japan has traditionally been a challenging market for foreign companies to enter: complex, costly and confusing...

But the explosion of Ecommerce in Japan is changing all this.

We look at why selling online is a great way to bring your products to the Japan market.
More...

Ahead of the Olympics, classic Japanese TV advertising

July 29th, 2016 As the Rio Olympics kick off next week, we celebrate by sharing a new campaign for official sponsor ANA featuring Usain Bolt.

Its a great example that illustrates many quintessential features often seen in Japanese TV advertising.
More...

10 reasons why Amazon Japan FBA is a great way to access this market …and how we can help you!

June 20th, 2016 Japan is the third largest market in the world. But traditionally its also been a very difficult market to enter. Not any more!

We examine 10 reasons why the Amazon Japan FBA is a great way to enter the Japan market.

And we also take a look at the areas where third party support is necessary to make this a successful sales strategy.
More...

Mobile e commerce in Japan: shopping malls in your pocket

May 25th, 2016 Japan leads the world in mobile e commerce. Last year the majority of online shopping transactions there were executed on mobile devices.

We take a look at this growth in mobile e commerce in Japan and the drivers of this change.
More...