Category: social media

Using social networks to target demographics in Japan

September 30th, 2017
In recent years, social networks have become an integral part of the lives of Japanese consumers and indispensable tools for the companies looking to communicate with them.

But each SNS has its own specific set of advantages and drawbacks when it comes to demographic targeting. And new data shows that the fastest growing, Instagram, is great for reaching the key segment of young females in Japan.


Japanese social media: the upward march of LINE

April 26th, 2016
LINE is the most widely used social media platform in Japan.

To date the focus has been its role as a messaging app. Going forward the company wants to build a "Smart Portal” that links people to information, services and products.

There are also new opportunities to drive traffic to ecommerce sites.


Digital in Japan – the latest consumer data

January 25th, 2016
Last month Nielsen released the latest consumer data from its NetView panels on the use of digital in Japan.

It's a great chance to take a look at the digital landscape in Japan.

From this we get a reminder of how different the dominant players can be from western markets.

And the latest trends in this increasingly mobile-first market...