Category: mobile e-commerce

A revolutionary new technology for fashion e-tailing from Zozotown

December 15th, 2017
Zozotown has introduced an amazing innovation to the e-tailing of apparel products - a smart bodysuit called “Zozosuit” to help customers accurately take their body measurements when buying clothes online.


Using social networks to target demographics in Japan

September 30th, 2017
In recent years, social networks have become an integral part of the lives of Japanese consumers and indispensable tools for the companies looking to communicate with them.

But each SNS has its own specific set of advantages and drawbacks when it comes to demographic targeting. And new data shows that the fastest growing, Instagram, is great for reaching the key segment of young females in Japan.


NTT DoCoMo and AU to allow payments for via smartphone contracts

May 30th, 2017
Paying for purchases on Amazon Japan is about to get easier for smartphone users, as leading phone carriers announce plans to allow them add purchases to their monthly bills.


Mobile e commerce in Japan: shopping malls in your pocket

May 25th, 2016
Japan leads the world in mobile e commerce. Last year the majority of online shopping transactions there were executed on mobile devices.

We take a look at this growth in mobile e commerce in Japan and the drivers of this change.


Japanese social media: the upward march of LINE

April 26th, 2016
LINE is the most widely used social media platform in Japan.

To date the focus has been its role as a messaging app. Going forward the company wants to build a "Smart Portal” that links people to information, services and products.

There are also new opportunities to drive traffic to ecommerce sites.