Category: mobile e-commerce

March 3rd, 2016 A mobile shopping app called Mercari has set Japan alight. Its been growing faster than either Instagram or Facebook. Last month the company behind it achieved a US$1 billion evaluation.

We take a look at the app and how such mobile shopping innovation is likely to be coming to other major markets.

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January 25th, 2016 Last month Nielsen released the latest consumer data from its NetView panels on the use of digital in Japan.

It's a great chance to take a look at the digital landscape in Japan.

From this we get a reminder of how different the dominant players can be from western markets.

And the latest trends in this increasingly mobile-first market...

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October 25th, 2015 Apparel and fashion accessories are among the most popular categories for online shopping in Japan.

Recent years has seen the rise of specialist sites and innovative apps in Japan serving the fashion sector. This could be a stylish harbinger of things to come...

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