Category: Brands and advertising

Using social networks to target demographics in Japan

September 30th, 2017
In recent years, social networks have become an integral part of the lives of Japanese consumers and indispensable tools for the companies looking to communicate with them.

But each SNS has its own specific set of advantages and drawbacks when it comes to demographic targeting. And new data shows that the fastest growing, Instagram, is great for reaching the key segment of young females in Japan.


Ahead of the Olympics, classic Japanese TV advertising

July 29th, 2016
As the Rio Olympics kick off next week, we celebrate by sharing a new campaign for official sponsor ANA featuring Usain Bolt.

Its a great example that illustrates many quintessential features often seen in Japanese TV advertising.