Category: understanding Japan

Japan market entry: why ecommerce is a great way in

October 15th, 2017
Japan has traditionally been a challenging market for foreign companies to enter: complex, costly and confusing...

But the explosion of Ecommerce in Japan is changing all this.

We look at why selling online is a great way to bring your products to the Japan market.


Ahead of the Olympics, classic Japanese TV advertising

July 29th, 2016
As the Rio Olympics kick off next week, we celebrate by sharing a new campaign for official sponsor ANA featuring Usain Bolt.

Its a great example that illustrates many quintessential features often seen in Japanese TV advertising.


Mobile e commerce in Japan: shopping malls in your pocket

May 25th, 2016
Japan leads the world in mobile e commerce. Last year the majority of online shopping transactions there were executed on mobile devices.

We take a look at this growth in mobile e commerce in Japan and the drivers of this change.


Great news on search words if you sell on Amazon Japan

January 25th, 2016
In December Amazon quietly changed the character limit for hidden keywords in product listings from a previous maximum of 250 up to a new level of 1,000.

Find out why three factors make this increase particularly important for your listings in Japan.


Digital in Japan – the latest consumer data

January 25th, 2016
Last month Nielsen released the latest consumer data from its NetView panels on the use of digital in Japan.

It's a great chance to take a look at the digital landscape in Japan.

From this we get a reminder of how different the dominant players can be from western markets.

And the latest trends in this increasingly mobile-first market...