Blog

March 3rd, 2016 A mobile shopping app called Mercari has set Japan alight. Its been growing faster than either Instagram or Facebook. Last month the company behind it achieved a US$1 billion evaluation.

We take a look at the app and how such mobile shopping innovation is likely to be coming to other major markets.

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February 5th, 2016 E-commerce in Japan just got faster with the announcement that Amazon.co.jp has extended the coverage of its Prime Now service.

Find out why this one hour delivery model is particularly well suited to Japan.

And take a glimpse at the future of Amazon delivery.

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January 25th, 2016 In December Amazon quietly changed the character limit for hidden keywords in product listings from a previous maximum of 250 up to a new level of 1,000.

Find out why three factors make this increase particularly important for your listings in Japan.

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January 25th, 2016 Last month Nielsen released the latest consumer data from its NetView panels on the use of digital in Japan.

It's a great chance to take a look at the digital landscape in Japan.

From this we get a reminder of how different the dominant players can be from western markets.

And the latest trends in this increasingly mobile-first market...

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November 30th, 2015 New data points towards Japan seeing the highest growth in international online spend in coming years among the richer nations.

This is great news for companies looking to sell their products there through the Internet.

But the very same dataset reminds us how linguistically isolated the Japanese are. And that Japanese website localization is a prerequisite for communicating your offer...

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