Japanese online market set alight by Mercari

March 3rd, 2016
A mobile shopping app called Mercari has set Japan alight. Its been growing faster than either Instagram or Facebook. Last month the company behind it achieved a US$1 billion evaluation.

We take a look at the app and how such mobile shopping innovation is likely to be coming to other major markets.


e-commerce in Japan gets faster

February 5th, 2016
E-commerce in Japan just got faster with the announcement that has extended the coverage of its Prime Now service.

Find out why this one hour delivery model is particularly well suited to Japan.

And take a glimpse at the future of Amazon delivery.


Great news on search words if you sell on Amazon Japan

January 25th, 2016
In December Amazon quietly changed the character limit for hidden keywords in product listings from a previous maximum of 250 up to a new level of 1,000.

Find out why three factors make this increase particularly important for your listings in Japan.


Digital in Japan – the latest consumer data

January 25th, 2016
Last month Nielsen released the latest consumer data from its NetView panels on the use of digital in Japan.

It's a great chance to take a look at the digital landscape in Japan.

From this we get a reminder of how different the dominant players can be from western markets.

And the latest trends in this increasingly mobile-first market...


Why Japanese website localization is vital for selling online in Japan

November 30th, 2015
New data points towards Japan seeing the highest growth in international online spend in coming years among the richer nations.

This is great news for companies looking to sell their products there through the Internet.

But the very same dataset reminds us how linguistically isolated the Japanese are. And that Japanese website localization is a prerequisite for communicating your offer...